Alix Earle explains her SI Swimsuit photoshoot routine and why the brand focuses on empowerment, as her golden bikini post takes off online.
Alix Earle has once again seized the spotlight, with her golden bikini photo for the SI Swimsuit photoshoot sparking a wave of attention across social media.
The social media star. who recently collaborated with SI Swimsuit. shared the image as part of the brand’s photoshoot campaign. and it quickly went viral.. With more than 5 million followers on Instagram. Earle’s post drew immediate engagement from her fanbase and continued to spread well beyond her usual audience.
In New York City. Earle spoke with TMZ Sports about how she approaches her bikini photoshoot routine. including what it means to her to become one of four SI Swimsuit models for 2026.. When asked about her routine. she responded by referencing “Dancing with the Stars. ” tying her on-camera presence and preparation to her current public profile.
She also addressed the mindset behind looking confident in a swimsuit, explaining that SI’s approach is about empowering and highlighting everyone. Earle said the brand’s focus helps people feel good regardless of how they look, describing it as something special about SI.
This latest wave of attention follows Earle’s recent entertainment milestone as well. In 2025, she was announced as a contestant for season 34 of Dancing with the Stars, where she participated and reached the finals with her dancing partner Valentin Chmerkovskiy.
Earle’s SI Swimsuit news also comes with a clear roster for this year’s models. Alongside her, the other models named were Hilary Duff, Nicole Williams English, and Tiffany Haddish, setting up an unusually broad mix of backgrounds and audience reach for the photoshoot.
The response to Earle’s SI Swimsuit post was not limited to fans. Other celebrities also weighed in with enthusiastic reactions, including comments that welcomed her into a “cover girl club” and praised her as iconic and beautiful.
Among the celebrity replies, Camille Kostek highlighted the moment as beautiful, while the official Victoria’s Secret page added supportive congratulations. Olandria, Jana Craig, and Haley Kalil also sent congratulations and praise, and Olivia Dunne joined in with a Jersey-themed compliment.
For many followers. the appeal of the photoshoot moment isn’t only the image itself. but the way Earle framed her experience around confidence and comfort.. By connecting her preparation to her entertainment work and emphasizing SI’s empowerment message. she effectively positioned the campaign as more than a typical modeling appearance.
That framing may help explain why the golden bikini photo landed so quickly: it arrived with built-in context. coming from a creator already known for turning mainstream entertainment into a social-media storyline.. With her SI Swimsuit collaboration now officially part of the 2026 model lineup. the viral post looks set to keep her in the center of both celebrity and fashion conversations heading into the next campaign cycle.
Misryoum
Alix Earle SI Swimsuit photoshoot routine golden bikini 2026 models Dancing with the Stars
SI swimsuit is basically just thirst traps now tbh.
Wait she said it’s empowering but it’s still a bikini shoot lol. Like I support her confidence but come on.
I thought the article said she was on season 34 of Dancing with the Stars but then it says 2025 and finals? So did she win or not. Also golden bikini post… is it literally gold color like metallic??
Hilary Duff AND Tiffany Haddish?? that’s such a random combo. And golden bikini photo taking off online like it’s the only thing people talk about now. I don’t even know what SI is anymore besides swimsuit brand stuff. Sounds like she’s just trying to say be confident regardless of your body, which… ok, but the comments are gonna be a mess anyway.