AI and the rise of zero-click search in focus at Auckland business event

An Auckland seminar on May 12 will train SMEs to adapt to AI search and zero-click results that can reduce website traffic.

Businesses are being urged to rethink how customers find them online as artificial intelligence rapidly reshapes search, websites and digital marketing strategies.. The Auckland event aimed at SMEs, Winning in AI & Zero-Click Strategy, taking place on May 12 at the Datacom Building in Auckland CBD, will bring together digital and AI experts to help businesses adapt to the changing online landscape.. The morning seminar will explore how AI-powered search tools and “zero-click” results are

changing customer behaviour, reducing traditional website traffic and forcing businesses to rethink their digital presence.. Among the speakers is Kristian Lorenzon, General Manager of Datacom Digital, who will discuss how organisations can redesign websites to become “AI-ready” environments that better support AI-driven customer journeys.. Jennifer Michtavy, an AI-driven systems designer at The Optimisers & MA, will focus on how businesses can remain competitive as AI increasingly answers customer questions directly, often without users clicking through

to websites.. Other sessions include Rheed MacPherson, CEO of Signal Studio, outlining what modern websites need to look like in the age of AI, while Richard Conway, CEO of The Optimisers and PureSEO, will explore how AI-driven keyword research can uncover new growth opportunities.. The event runs from 8:30am to 11am and includes networking and morning tea.. Organisers say the session is designed to give business owners practical strategies to improve visibility, attract customers and

future-proof their brands in the AI era.. If you’re interested in attending, register here.

AI search strategy, zero-click search, SME marketing, AI-ready websites, Auckland business seminar, digital marketing adaptation