Liverpool FC’s The Red Way report for 2024/25 marks a sustainability milestone: alignment with all 17 UN SDGs, with new ocean and carbon-reduction work.
Liverpool FC has published its latest sustainability update, The Red Way report for 2024/25, presenting a set of environmental and social initiatives that it says are moving from ambition into measurable momentum.
The headline achievement this season is LFC’s alignment with all 17 United Nations Sustainable Development Goals (SDGs).. The club frames the milestone as the next step in a strategy it launched in 2021. positioning The Red Way as more than a set of campaigns—something intended to reshape how the organization operates across its people. planet and community pillars.
A central thread running through the report is ocean health under SDG 14. described as a critical link between climate. biodiversity and wellbeing.. LFC points to its “Reds for Blue” initiative—developed with AXA and the Tara Ocean Foundation—as a driver of supporter engagement. blending education and experiences to raise awareness of sustainability beyond typical matchday messaging.
That matters because marine ecosystems are often treated as distant from everyday choices. even though ocean health is tied to climate regulation. food systems and biodiversity.. By focusing on “Life Below Water. ” Misryoum notes the club is leaning into a topic where public understanding can translate into real-world pressure for better environmental stewardship—whether that’s through more responsible consumption or greater support for conservation.
Beyond matchday: how SDG 14 becomes a systems issue
The report also situates ocean work within a broader attempt to embed sustainability across the business.. Under the “Our Planet” pillar, LFC says it achieved a 13% reduction in overall carbon emissions compared with its 2019–20 baseline.. It adds that 96% of operations are powered by clean energy, and that emissions from football operations are fully offset.
Travel remains one of the hardest parts of any large sports organization’s environmental footprint.. LFC says it is investing in Sustainable Aviation Fuel for domestic team flights. while continuing efforts meant to reduce travel-related impact.. These steps are important because they signal an approach that doesn’t rely only on “cleaning up later” through offsets. but also attempts to change the emissions profile at the source.
There are also operational changes aimed at limiting indirect impacts.. LFC reports that it has expanded reusables—such as reusable cups and food containers—and avoided more than 310. 000 single-use items across Anfield.. Misryoum reads this as a reminder that sustainability at scale is often won through practical upgrades that staff and supporters can actually repeat day after day. not just through one-off initiatives.
Carbon, biodiversity and robotics: sustainability in the details
The Red Way report ties emissions action to biodiversity improvements, including work with official groundskeeping partner Husqvarna.. LFC says it expanded the use of robotic mowers. maintaining 100% of non-playing grass surfaces at its AXA and AXA Melwood Training Centres.. Robotics in grounds maintenance can reduce waste and energy use by improving efficiency—though the real test is consistency over time. not just pilot results.
That consistency is what makes the SDG alignment feel more than symbolic.. When an organization maps its activities across the entire SDG framework, it can be harder to hide behind broad claims.. The report. Misryoum argues. tries to show how different parts of the organization—energy. waste. travel. land management and education—are meant to connect.
Social impact and measurable engagement
The “Our People” pillar in the report underlines a theme that sustainability is also about access and representation.. LFC highlights its International Day of Persons with Disabilities campaign with Isaac Kearney. saying it helped drive a five-year high in global searches for Wolf-Hirschhorn Syndrome.. While awareness metrics are not the same as clinical outcomes. raising visibility for rare conditions can influence support networks and research attention.
Community work is anchored by the LFC Foundation.. The club says the charity supported 145. 617 people last season and generated social value of £365.79 million. with a five-year social return on investment of £1:£13.79.. Misryoum treats these kinds of figures as directionally useful—because they translate activity into a way to discuss outcomes—but also as something that readers should interpret alongside the methodology used to calculate “social value.”
The report also points to how The Red Way is spreading across the wider LFC family.. LFC says 67% of partners are aligned to the strategy, while fan awareness has risen to 45% from 14% two seasons earlier.. That jump suggests the club believes sustainability messaging can become part of its identity—something supporters recognize without needing a separate explainer each year.
Why this milestone could change how sports sustainability is judged
There is an underlying challenge in sports sustainability: many organizations publish progress updates. but fewer build a structure that spans every business function and checks each initiative against an established benchmark.. LFC’s decision to emphasize SDG alignment across all 17 goals—paired with specific operational claims like carbon reduction. clean energy use and reusables—signals an attempt to make reporting more accountable.
Looking ahead, Misryoum sees two likely pressures on clubs pursuing similar paths.. First, the hardest emissions categories—travel and event logistics—will continue to demand innovation, not just offsetting.. Second. environmental work will need to show durability: biodiversity improvements. waste reduction and energy transitions must persist beyond any single season’s reporting cycle.
For readers. the real takeaway from The Red Way report 2024/25 is not just that Liverpool FC is celebrating achievements. but that it is trying to operationalize sustainability in ways that are meant to be repeatable and scalable.. With ocean health now explicitly in the spotlight and SDG coverage expanded. Misryoum expects future reports to be evaluated less on the breadth of promises and more on the mechanics of delivery.