Sheglam Rick – Sheglam is launching a second “Rick and Morty” beauty collection with fan-favorite character-inspired items and DTC deals.
Sheglam is going all in on “Rick and Morty” again, signaling that its biggest pop-culture bets are far from finished.
The Shein-owned beauty brand is rolling out a second themed collection tied to the sitcom’s highly anticipated Season 9 return on HBO Max and Hulu.. Misryoum reports the new lineup lands Friday on Sheglam’s direct-to-consumer site. featuring eight pieces built around the show’s characters and world-hopping energy.
The collection includes an “Adventures of Morty” baked palette, an “Ooh Wee!” lip serum, and an “Interdimensional Highlighter.” There’s also a Pickle Rick-inspired hand cleansing spray, alongside additional items designed to turn everyday routines into something closer to a fandom moment.
Prices are positioned for impulse-friendly shopping, with items starting around $8 and the palette priced up to the mid-teens. For fans who want the full set, Sheglam is offering a bundled “Rick and Morty 2.0” package priced at $175.
After this kind of launch, the real question is less about whether the products are fun, and more about whether the second drop can match the first wave of momentum. In pop-culture commerce, follow-ups often decide whether a collaboration is a one-off spike or a sustainable strategy.
Misryoum notes that Sheglam’s collaborations have been a central driver of buzz, especially with Gen Z audiences.. Its first “Rick and Morty” collab debuted in May 2024 and quickly became a social headline. then stayed in circulation with strong hashtag activity for weeks.. That performance is part of what makes this return feel like a deliberate move, not a casual repeat.
Beyond “Rick and Morty. ” Sheglam has also leaned into other recognizable franchises. including “Adventure Time. ” “Harry Potter. ” and “The Matrix.” At the same time. the brand continues to anchor attention with affordable everyday staples. giving shoppers a reason to stay even when the fandom spotlight shifts.
This matters because beauty collaborations are increasingly doing double duty: they attract attention through entertainment. while also training brands to meet consumers where trends move fastest.. If Sheglam’s second “Rick and Morty” release keeps spreading through social feeds. it could further solidify how character-based launches shape what people buy next.
Misryoum will be watching how the new collection performs not just as a viral moment. but as part of Sheglam’s broader push into key markets and retailer expansions internationally.. In the U.S.. where the beauty field is especially crowded. a strong follow-up could be the difference between hype and lasting demand.