Econet wins Supreme Stand Award at ZITF—AI and digital ecosystem on display
Econet Wireless Zimbabwe took the Supreme Zimbabwean Exhibit Award at ZITF for a second straight year, showcasing AI demos, gaming zones, and platforms like EcoCash and EcoSure.
Econet Wireless Zimbabwe has retained its top position at the Zimbabwe International Trade Fair (ZITF) after winning the overall best stand honour for the second consecutive year.
The company received the Supreme Zimbabwean Exhibit Award, a recognition that reinforces its reputation for creative, digital innovation and immersive exhibition design.. For visitors walking through the fairgrounds, the message was hard to miss: Econet’s stand wasn’t built only to look impressive, but to keep people interacting—pressing buttons, trying features, and watching live demonstrations.
This year’s ZITF runs under the theme “Connected Economies, Competitive Industries,” placing the spotlight on innovation, industrialisation, regional integration, and value addition.. Misryoum understands why the theme matters here: it frames technology as something more than a product—an engine for competitiveness and a tool for real economic activity across sectors.
Judges said Econet’s exhibition offered a bold, coherent interpretation of the theme, pairing advanced technology with practical, real-world solutions.. A key part of that approach was the inclusion of live demonstrations focused on artificial intelligence (AI) applications, alongside interactive and gaming zones designed to give visitors a firsthand feel for the company’s expanding digital ecosystem.
The stand also highlighted flagship platform services including Econet InfraCo, EcoCash, EcoSure, Moovah, and Akello.. Taken together, these platforms reflect an attempt to present a single, interconnected digital journey—one that can serve individuals, support businesses, and reach communities.. For many attendees, especially those who rely on mobile services for daily payments and engagement, that continuity is often the difference between “seeing technology” and understanding how it could fit into everyday life.
Another major focus was Econet’s AI unit, where innovations such as Yamurai and EcoFarmer AI were showcased.. Yamurai is presented as an intelligent, multilingual customer engagement chatbot, while EcoFarmer AI is positioned as a data-driven approach to improving agricultural productivity.. The fair’s setting makes the contrast clear: customer service automation and farming intelligence both point to the same broad direction—using technology to reduce friction and raise efficiency.
Enterprise-focused offerings from Econet’s Business Solutions unit were also on display, aimed at supporting digital transformation across key industries.. Beyond these core services, the exhibition included emerging innovations in gaming, linked to strategic partnerships with global and regional technology players—an element that signals how collaboration is becoming central to innovation at trade fairs, not just internal development.
Winning the Supreme Stand Award for a second year places Econet in a difficult-to-ignore position: the bar for future exhibitions rises immediately.. Misryoum sees the practical implication for the market—when a company repeatedly delivers an award-level stand, it also sets expectations for how technology should be demonstrated to consumers and businesses.. In the context of “Connected Economies,” that expectation is important because it shapes how people evaluate digital products: through experience, relevance, and whether the technology connects to everyday needs rather than staying abstract.