Demi Lovato releases “Low Rise Jeans,” the first new track from her upcoming deluxe album “It’s Not That Deep (Unless You Want It To Be),” arriving April 24.
Demi Lovato has officially turned the volume up again with the release of “Low Rise Jeans,” a new track landing as part of a deluxe push for her recent album era.
The song. out now through DLG Recordings/Island Records. is the first new offering from It’s Not That Deep (Unless You Want It To Be). the forthcoming deluxe edition of her ninth studio album.. The deluxe version is set to arrive Friday. April 24. and will include eight new tracks—an expansion that keeps the momentum of an album cycle still building in public conversation.
From tour tease to official release
“Low Rise Jeans” didn’t arrive from nowhere.. The track first ignited fan excitement when Lovato performed it during the opening night of her It’s Not That Deep Tour in Orlando this past Monday.. That kind of preview-to-release path is increasingly common in today’s pop rollout strategy: audiences get a live taste first. then the studio version becomes the moment everyone can revisit. replay. and share.
Timing also matters.. Lovato’s new music comes as she continues a run of major shows—most recently wrapping tonight’s performance at Capital One Arena in Washington. D.C.. where fans also saw the artwork for the deluxe album displayed on arena screens.. It’s a reminder that modern album releases aren’t just about streaming links; they’re about staging. visuals. and building a shared “we were there” feeling in real time.
Why the deluxe announcement feels bigger than a bonus
The deluxe edition carries more weight than a typical “extra tracks” package.. When It’s Not That Deep launched last fall. it quickly became a standout in Lovato’s discography. earning a cumulative score of 82 on Metacritic.. That level of critical attention tends to push listeners beyond casual sampling—so a deluxe release often functions like a second wave. widening the audience while giving long-time fans fresh material without forcing them to move on.
There’s also a cultural rhythm to what Lovato is doing right now.. Her tour is designed as a high-energy. late-night celebration. and this release fits that same vibe rather than redirecting the story into something completely different.. The deluxe format. in that sense. works like an encore: familiar enough to feel continuous. new enough to keep the audience leaning forward.
The arena tour factor: momentum is the message
Lovato’s current tour is another reason “Low Rise Jeans” is landing at the perfect moment.. She’s in the middle of her first U.S.. arena run in nearly eight years, and arena tours naturally amplify the stakes of every announcement.. When a performer is playing venues of this scale. new music becomes more than a release—it becomes part of the live identity of the tour.
In a practical sense, arena shows create a strong feedback loop.. Fans who hear a track for the first time live often return to it online immediately after. pushing it into feeds and playlists while the performance is still fresh.. Then. when the official version drops. it meets listeners at peak engagement—turning that concert spark into something that can travel further than the venue itself.
What’s next on the tour calendar
Produced by Live Nation, the It’s Not That Deep Tour continues with more dates ahead. After April 18th in Philadelphia, the run moves through stops including Toronto, New York, Chicago, and Los Angeles, with additional cities before wrapping May 25 in Houston.
For fans. the next question is simple: will “Low Rise Jeans” become a centerpiece in the setlist as the tour progresses?. Even without guessing at future staging. the pattern is clear—Lovato is feeding her tour with new content and then converting that live energy into release-day conversation.. That approach tends to keep momentum from fading. which is especially important for deluxe editions arriving after the initial album spotlight.
The wider trend: late-era releases still drive the conversation
Lovato’s rollout is also a snapshot of a broader shift in pop music strategy.. Rather than treating an album as a single. self-contained moment. artists increasingly extend the lifecycle—tour performances. visual rollouts. deluxe editions. and staggered releases all keep attention from slipping away.. In that context. “Low Rise Jeans” isn’t just another single; it’s an anchor for the next chapter of a still-active era.
And for listeners, that means the conversation doesn’t end when the first reviews do. The party keeps going—now with a new track out now, and a bigger collection on the way later this month.