Ahead of their album release, Cola share “Haveluck Country” with a new music video exploring politics, myth, and life in the “Haveluck Country.”
Cola are bringing a sharper kind of cinematic heat to their next chapter, pairing their new single “Haveluck Country” with a music video that leans into the language of the western.
The track arrives as the band prepares for the release of their album Cost of Living Adjustment. coming out this Friday.. “Haveluck Country” follows earlier singles “Hedgesitting” and “Conflagration Mindset. ” continuing a run in which the group’s sound and storytelling feel tightly interlocked rather than treated as separate worlds.
In this context, the band’s decision to revisit the western as a visual grammar is more than aesthetic. It frames modern anxieties through familiar myth-making, turning genre imagery into a lens for what people accept, resist, or repeat.
The accompanying video is directed by Camille Anais Semprez and Cedar Teionietathe Jocks. a filmmaking duo that previously worked with Cola on the video for “So Excited” and helped launch their debut album era.. This time. the setting shifts to a western-style movie set in a deep desert during midnight hours. a choice that underscores the feeling of an environment running on echoes rather than momentum.
Within that barren landscape, “Haveluck Country” plays with symbolism that reads both playful and pointed.. The band draws attention to how a “red right hand” can be interpreted in multiple directions. from the theatrics of the gunslinger to a representation of political culture. and the video’s atmosphere gives those meanings room to breathe.. The result is a track that treats cultural references like raw material: rearranged, questioned, and set back into motion.
Meanwhile. the question at the center of the song is direct: what does it actually mean to live in the “Haveluck Country”?. Misryoum sees this kind of framing as part of a broader cultural pattern in music right now. where artists increasingly use pop and genre storytelling to stage debates about power. promises. and the stories societies tell themselves.
With the album now close, “Haveluck Country” lands as both continuation and pivot.. It extends Cola’s ongoing collaboration with their chosen visual partners while sharpening the project’s thematic edge. suggesting that the next record will keep mixing cost-of-living pressures with the emotional weight of political and cultural nostalgia.