Misryoum reports Apple agreed to pay $250M to settle a US class action over delays to its AI-powered Siri promised for 2024.
Apple’s AI-powered Siri fiasco is moving toward a financial reckoning, with a reported $250 million settlement tied to claims that the promised update arrived later than iPhone buyers were led to expect.
Misryoum says the agreement would resolve a class action in the US alleging that Apple’s marketing around an updated. more personalized Siri—presented alongside Apple Intelligence—was misleading.. The core dispute centers on expectations set for a 2024 launch. followed by a prolonged delay as the company’s broader AI features rolled out in stages.
That timing gap is the story here: while Apple introduced an enhanced Siri concept at WWDC 2024. a context-aware version that could understand what’s on your device and act inside apps was not delivered nearly on schedule.. Misryoum notes that. if approved by a judge. the settlement would cover certain US iPhone buyers tied to the iPhone 16 lineup and the iPhone 15 Pro.
This kind of settlement matters because it highlights a growing consumer pressure point in AI product rollouts: promises made in product launches are increasingly judged against delivery reality.
In the meantime, Apple’s AI rollout appears to have followed a different path than the one customers were shown.. Misryoum reports that components of Apple Intelligence—such as text editing support. image generation. and ChatGPT-related integration—were introduced gradually through 2024 and 2025.. But the fuller Siri upgrade that would bring deeper on-device context and app-level actions remained conspicuously absent.
Apple did take steps after the delay emerged. including pulling ads that had promoted the new Siri feature ahead of the iPhone launch.. Misryoum also indicates that the company did not publicly communicate the later timing of the Siri update until months after iPhone 16 went on sale. leaving a lengthy window where the marketing narrative and the actual availability diverged.
The settlement proposal, as described by Misryoum, would offer financial relief for eligible customers expecting the Siri update. Notably, the deal is reported not to require Apple to admit wrongdoing as part of the resolution, even though it addresses claims tied to how the feature was presented.
Looking ahead. Misryoum reports Apple is now planning to deliver the revamped Siri this year. drawing on a partnership that enables Apple to use Google’s Gemini models.. If the updated Siri is tied to a future iOS release. it underscores how AI assistants are still dependent on shifting platform and model integrations. not just software releases.
For buyers and the broader market, this episode is a reminder that AI features live on a delivery clock of their own—and when that clock slips, the backlash can turn into both reputational and financial consequences.