1-year price – Misryoum reports Amazon now lets shoppers view up to 365 days of product price history, accessible via price links and Rufus.
Amazon is adding a sharper edge to bargain hunting: shoppers can now check a product’s price history across a full year before buying.
Misryoum says the feature is rolling out through Amazon’s AI shopping assistant. Rufus. which can surface 365 days of pricing data instead of the earlier limit of 90 days.. That expanded window is designed to help customers understand how a price behaves over time. including when it rose or fell and when the most recent change happened.
For many buyers, the difference between “good deal” and “normal price with hype” is often only visible when you look back far enough. A one-year view makes it easier to spot whether a current offer reflects a genuine shift or a temporary bump in discount messaging.
Access is available in two ways on Amazon, Misryoum notes.. The simplest route is a dedicated price history link located next to the product price on item pages.. Alternatively. customers can use Rufus from within the Amazon app or from the desktop interface. where a price-history option appears as an icon in the interface.
From there, customers can ask Rufus questions about pricing trends, such as whether the price dropped recently or what the lowest price has been over the past year. The assistant then responds using the relevant time window, depending on the query and what’s available for that product.
The practical impact is straightforward: shoppers get faster context while they’re deciding, without jumping between spreadsheets or third-party trackers. Even when you already know a deal is “on,” seeing how it compares over 12 months can reduce guesswork.
Misryoum also reports that the one-year history window is available to customers in the United States, the United Kingdom, and India. The feature isn’t tied to Prime membership, meaning existing Amazon customers can access it without a separate paywall.
The timing matters, too. With major seasonal sales like Prime Day returning in 2026, a full-year record could become a key tool for evaluating whether a promotional price is truly exceptional or simply aligned with what the product has already done before.