These 150 streets could be the best places to trick-or-treat in America
The spookiest holiday is right around the corner, and seasoned trick-or-treaters know that not all streets are created equal when it comes to Halloween.
As October 31 approaches, the Hershey’s-owned brand Reese’s found the country’s top 150 streets for trick-or-treating.
The team at Reese’s analyzed data ranging from costume and candy purchasing trends to community participation, decorations, and walkability to determine “haul” and “haunt” scores for each chosen street. The final list, which is available online via the Hershey website, organizes the list by regions, with streets spanning from the Northeast to Alaska and Hawaii.
For instance, Kingwood Road in Little Rock, Arkansas, made the list with 80.3 and 75.3 haul and haunt scores, respectively, with Reese’s citing close-set homes and walkability as standout factors for the street. Miles away in Massachusetts, Beals Street in Brookline earned scores in the upper 90s due to high participation rates among neighbors as well as their inventive decorations.
“As a leader in the Halloween candy space, Reese’s has had a front-row seat to what makes the holiday special for generations, “Melissa Blette, Reese’s senior brand manager at The Hershey Co., said in a press release.
After identifying the 150 streets, Reese’s formed a “Halloween Council” tasked with reviewing the data to determine the country’s top spot. Council members include actresses Christina Ricci and Kathy Najimy, as well as digital content creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell.
“The best Halloween streets aren’t just the ones that decorate or have the biggest budgets,” Ricci said in a press statement. “Instead, they are the ones that create an atmosphere where trick-or-treaters keep coming back, and the entire community becomes part of the experience.”
The top street is set to be announced on October 21 by the Halloween Council. In addition to bragging rights, the chosen street will receive a block party sponsored by Reese’s in partnership with Zillow, which will be stocked with treats like Reese’s Pumpkins and Peanut Butter Cups.