Skydance leadership – Skydance has formalized its new leadership team, tapping Jay Askinasi, David Decker, and Ray Hopkins to steer its advertising, content sales, and distribution divisions under the direction of JB Perrette.
The offices at Skydance are seeing a significant realignment as the company moves to consolidate its influence across the shifting landscape of entertainment and advertising. By appointing Jay Askinasi. David Decker. and Ray Hopkins to key leadership roles. the media house is looking to bridge its existing legacies with a new. aggressive commercial strategy.
All three men will report directly to JB Perrette. the co-chair of Skydance TV and DTC who also serves as the company’s chief business officer. For Perrette, the move is about harnessing the combined weight of Paramount Skydance and Warner Bros. Discovery. He describes the merger of these portfolios as a unique alignment of iconic brands and deep creative relationships. aimed at serving audiences in more innovative ways.
Jay Askinasi. who has been with Skydance since November 2025. steps into the role of chief revenue officer for the advertising division. His pedigree is rooted in the intersection of tech and traditional media; prior to joining Skydance. he led global media revenue and growth at Roku and served as CEO of Publicis Media Exchange U.S. His background also includes high-level stints at AT&T. the ad-tech firm RUN. and Undertone. making him a central figure in the company’s plans to overhaul its ad sales and programmatic strategy. Askinasi will also join the executive leadership team.
Alongside him, David Decker takes on the role of president of content sales. A veteran of the industry, Decker brings over two decades of experience from Warner Bros. to the table. Most recently, he served as the president of content sales at Warner Bros. Discovery, where he managed worldwide licensing and distribution for a vast portfolio of film, television, animation, and digital content.
Ray Hopkins rounds out the trio as president of distribution. A industry mainstay who joined CBS Corporation in 2013. Hopkins offers 35 years of expertise in navigating the complex relationships between networks and providers. His experience spans managing partnerships with digital and streaming platforms. CBS affiliate station groups. and a prior tenure as chief operating officer of the YES Network. Like Askinasi, Hopkins will serve as a core member of the executive leadership team.
Perrette remains focused on the human and professional capital these hires represent. noting their deep industry ties and their shared commitment to partners and staff. As the company prepares for what it describes as the next generation of media. leadership has indicated that further updates regarding the broader organizational structure and team hierarchy will follow in the coming weeks.
Skydance JB Perrette Jay Askinasi David Decker Ray Hopkins media leadership entertainment industry