Samsung The – Samsung’s 65-inch 2025 Frame TV is currently 40 percent off, marking its lowest price point to date as retailers move inventory.
The black rectangle that dominates most living rooms is finally disappearing into the wall. and for the next few days. it is costing significantly less to make the switch. Samsung has slashed the price of its 65-inch 2025 model of The Frame by 40 percent. bringing the retail cost down to $898—a $600 savings that marks the lowest price ever offered for the popular display.
This device essentially created the art TV category, spawning a wave of competitors from brands like Amazon, TCL, and Hisense. What sets the hardware apart is a matte, anti-reflective coating designed to mute the glossy glare of a standard panel. When the TV is inactive. the screen mimics the texture of canvas or paper. allowing the display to blend into a room’s decor as a digital painting rather than a dormant piece of technology.
While the 2025 model remains highly capable. the steep discount reflects the standard depreciation seen in the electronics market as newer iterations arrive. Samsung has already launched a 2026 ‘Pro’ version of the hardware. which introduces an enhanced anti-reflective screen and a redesigned One Connect external box to manage inputs. That newer model is also seeing price cuts, though nowhere near the aggressive discount currently applied to the 2025 unit.
The hardware is built for daytime brightness rather than deep, theater-like immersion. Its display handles natural light exceptionally well, but viewers may notice lackluster black-and-gray contrast when watching dark scenes in a dimly lit room.
Beyond the hardware, the user experience hinges on a persistent cost. Owners get access to a rotating gallery of 30 free images. but the expansive collection—over 5. 000 works sourced from institutions like the Metropolitan Museum of Art and the Art Institute of Chicago—requires a $5 monthly subscription to the Samsung Art Store. For those weighing their options, the current market is flooded with seasonal promotions, including various sales across major retail platforms.
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