Meta’s chief AI officer Alexandr Wang is managing expectations for the viral Muse app, reminding users that the agent isn’t a shortcut to instant wealth.
For those hoping to turn their smartphones into personal minting machines, the reality of artificial intelligence is settling in. Users have been flooding Meta’s Muse with a specific, hopeful command: “I want you to make me $10,000.”
Alexandr Wang. Meta’s chief AI officer. finds the trend amusing. but he is quick to temper the expectations surrounding his team’s breakout success. While Muse has maintained the number one spot among free apps on the Apple App Store for a month—surpassing even the industry-standard ChatGPT—it is not a substitute for human labor.
“Obviously, not everyone can just ask their Muse to make them $10,000,” Wang said during an interview for Cleo Abram’s “Huge Conversations” show. “You’re going to have to do your part if you want to make $10,000.”
The distinction between a tool and a miracle is one Wang is currently navigating. While he previously championed Muse as a way to hunt for consumer savings during his #musemoneychallenge, he draws a sharp line between finding a discount and generating significant income.
Behind the scenes at Superintelligence Labs, the focus remains on closing the gap between human cognition and software performance. Wang noted that while the technology can feel personal, the agent’s memory is fundamentally different from a human’s. His team is working to evolve the platform so it can handle increasingly complex. multi-layered tasks. moving away from an industry focus that has been largely obsessed with coding capabilities. For Meta. the goal is accessibility for the masses—including those who have no interest in writing a single line of code.
The challenge now is turning this viral momentum into a sustainable business. While Meta is exploring subscription tiers, the company is still weighing how to handle transactional revenue. Wang suggested a model where the firm takes a small fee on the transactions Muse helps facilitate—whether the agent is saving money for a user or. eventually. helping them make it.
As for the prospect of advertising becoming a fixture in the agentic experience, Wang remains uncommitted. He acknowledged that while competitors like OpenAI have explored various monetization paths. his team is not currently prioritizing an ad-heavy strategy. For now. the priority remains clear: refining the software so it can do more. provided the person on the other end of the screen is still doing the heavy lifting.
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