Knicks, Pepsi Give 94 Fans A Chance To Celebrate Championship At MSG
Knicks and Pepsi celebrate New York’s championship with collectible drinks, John Starks, fan billboards, and a ticket sweepstakes.
New York Knicks fans have another reason to check the soda aisle before the season begins. Pepsi’s latest collaboration combines championship collectibles with a ticket giveaway that could bring 94 supporters to Madison Square Garden, PRN reports.
The campaign, “Champions Deserve Pepsi,” launches October 5 following New York’s 2026 title. Its sweepstakes takes inspiration from the Knicks’ championship-clinching Game 5, when they defeated their opponent 94–90. Pepsi chose 94 potential fan experiences to reflect the winning score.
Shoppers can find commemorative Pepsi cans in a 16-ounce size, plus 20-ounce bottles of Pepsi and Pepsi Zero Sugar, at participating stores throughout the Tri-State area. A QR code displayed where shoppers purchase the drinks provides access to the ticket sweepstakes.
Former Knicks guard John Starks helped introduce the collection by surprising selected supporters with a preview of the championship cans.
“New York fans bring an energy you can’t find anywhere else, and they deserve to be at The Garden celebrating this team,” Starks said.
Limited edition Pepsi Knicks Championship cans are hitting stores pic.twitter.com/uMLIa7yssw
— New York Basketball (@NBA_NewYork) October 5, 2026
Pepsi puts Knicks supporters in the spotlight
The rollout also gives fans a place in the city’s advertising landscape. As the season opener approaches, digital displays around New York will showcase photographs of supporters from the playoffs.
Pepsi previously celebrated the postseason through a collectible-can hunt spanning all five boroughs. Another effort, “WE OUTSIDE,” transformed fan photographs from Games 3 and 4 into outdoor advertisements.
The new campaign continues that focus, connecting the championship celebration with opportunities to attend games.
“The fans have inspired this campaign from the beginning,” Pepsi marketing vice president Gustavo Reyna said.
Pepsi has served as Madison Square Garden’s official soda partner since 2018. This latest collaboration adds championship packaging, fan photographs, and ticket opportunities to that relationship.
New York Knicks fans have another reason to check the soda aisle before the season begins. Pepsi’s latest collaboration combines championship collectibles with a ticket giveaway that could bring 94 supporters to Madison Square Garden, PRN reports. The campaign, “Champions Deserve Pepsi,” launches October 5 following New York’s 2026 title.