Bluesky .bsky – Bluesky CEO Toni Schneider has announced plans to make ‘.bsky’ a top-level internet domain, signaling a move toward true user-controlled digital identity.
Toni Schneider sat down to map out the future of social networking on Monday. and the vision centers on something as fundamental as the address bar. The Bluesky CEO revealed that the company has officially applied to establish “.bsky” as a top-level internet domain. potentially transforming the way users exist online.
For the millions currently navigating the app with handles like “sarahp.bsky.social. ” the shift would be immediate and clean: a transition to a shorter. singular “sarahp.bsky.” This isn’t just about aesthetics. By moving toward a standardized domain suffix. Bluesky intends to evolve individual profiles from simple bio-and-post pages into comprehensive. portable digital home pages.
The path to this shift is a slow one. The Internet Corporation for Assigned Names and Numbers (ICANN). which governs the global architecture of domain names. is set to publish the pending applications on October 7. 2026. If the request is cleared, the formal approval process will likely span another 18 to 24 months.
While domain registration is a proven, lucrative engine for many tech firms, Bluesky is steering in the opposite direction. Despite having secured significant venture capital without yet flipping the switch on ad-based revenue. the company has confirmed it has no plans to sell or monetize the “.bsky” domains.
This decision places the company in a rare position in the current tech landscape. While the specific mechanics of how a user might eventually register or claim a “.bsky” address remain unfinalized, the internal philosophy is settled.
Rose Wang, the company’s COO, points to a deeper friction between current platform models and the open web. “Domains are a big part of the open web. as they allow users to control their own online identity. ” Wang said. “Bluesky was built on the belief that you should own your presence online. not rent it from a platform that can take it away.”.
By tethering user profiles to the broader domain infrastructure rather than a platform-owned sub-directory, Bluesky is betting that true retention stems from ownership rather than dependence.
Bluesky .bsky ICANN digital identity social media Toni Schneider Rose Wang open web