Economist, author, and digital commentator Kyla Scanlon is expanding her multimedia footprint through a partnership with Vox to launch a new weekly video interview podcast titled Best of Luck. The program, which debuts its first full episode on October 27 following a trailer release, aims to help workers navigate professional life during a period of widespread economic uncertainty.
Scanlon, who serves as founder of Kyla Labs and built a following of over one million people across TikTok, Instagram, Substack, and YouTube, will sit down each week with a diverse array of guests. The lineup spans economists, journalists, farmers, and comedians who will share professional detours, setbacks, and successes. Scanlon will then connect each individual narrative to broader macroeconomic realities.
“So much of the advice we are given about building a career still comes from an economy that doesn’t really exist anymore,” Scanlon said. “There is no one right way to build a career, especially now. The goal of this show is to ask guests how they actually did it, across the best parts, the worst parts, and the parts that were lucky.”
A central feature of the weekly format involves guests participating in a mock job interview and an advice autopsy to dissect how professionals can intentionally cultivate career opportunities. New episodes will roll out weekly on Tuesdays across YouTube, Apple Podcasts, and Spotify.
Scanlon has established herself as a prominent voice in contemporary economic commentary, notably coining the term “vibecession” to characterize the psychological disconnect between strong aggregate economic data and negative public sentiment. That concept has since entered the lexicon of policymakers and researchers, including references by Treasury Secretary Scott Bessent and former Council of Economic Advisers chair Jared Bernstein. Her debut book, In This Economy? How Money & Markets Really Work, became a New York Times bestseller, utilizing hand-drawn diagrams to demystify complex financial systems.
Raised in Kentucky, Scanlon studied finance, economics, and data analytics at Western Kentucky University before working in options trading and automotive sales, early experiences that highlighted the barrier between traditional finance and everyday consumers. Her digital commentary grew from whiteboard explainers and comedy skits into broader media roles, including monthly contributions to New York Times Opinion, a CNN contributor and analyst role, video partnerships with Foreign Policy, and fellowships at the Vanderbilt Policy Accelerator and the American Institute for Boys and Men. She has also been named to Barron’s list of the 100 Most Influential Women in Finance and the Time 100 Creators list.
Executives at Vox expressed enthusiasm for the collaboration, noting that Scanlon’s distinct background aligns with the publisher’s explanatory mission. Swati Sharma, editor-in-chief and publisher at Vox, stated that Scanlon’s approachable style personifies the network’s core editorial approach. Lillian Xu, vice president of podcast business at Vox Media, added that the program addresses a job market that continuously alters its traditional rules.
Best of Luck joins an established roster of podcasts within the Vox Media Podcast Network, which ranks among the largest U.S. podcast publishers. The network produces popular shows such as Today, Explained, The Gray Area, and America, Actually, alongside programs hosted by prominent figures including Kara Swisher, Scott Galloway, Preet Bharara, Maria Sharapova, and Sue Bird. Vox Media will oversee production, sales, marketing, and distribution for the new podcast.
