X cracks – X said it is cracking down on large accounts that programmatically reupload content from smaller creators to game its creator revenue-share program, including efforts to attribute impressions entirely to original posters and reduce pay to aggregators.
A video of gunshots echoing outside the White House began circulating on X—and for one prolific account, the repost did not end with credit. It ended with a warning from X’s own product team.
On Saturday, Mario Nawfal, the CEO of IBC Group and a host of the largest live discussion show on X, reposted a video of an ABC News journalist reacting to gunshots fired outside the White House. The post later drew a community note saying: “OP stole this video without providing credit.”
Nikita Bier, X’s head of product, then urged users to stop the practice. In a message tied to the same incident and the broader crackdown. Bier said: “Please do not reupload the author’s video: use Quote or Video Reshare.” He added. “Your revenue was reduced by 90% last cycle and we’re running out of room to reduce it more.”.
The dispute quickly widened beyond that single post.
Bier said X has identified “large accounts” that were “programmatically reuploading content from smaller accounts” to game X’s creator revenue-share program. That program lets eligible creators earn money from engagement on the platform. Bier described how the incentive has been exploited: some accounts rapidly repost or repackage viral content before the original creator gets credited.
“Over the past month. we have identified a number of large accounts that have been programmatically reuploading content from smaller accounts to game the revenue share program and circumvent crediting the original author. ” Bier wrote in a post dated May 23. 2026. He followed with what X is now doing about it: “We are now identifying these posts and allocating the impressions entirely to the creator.”.
Bier framed the move as an attribution fix—making sure the original posters, not aggregators, get paid. For posts that include added commentary, he recommended using X features that preserve the connection to the source: “Share Video” or “Quote.”
The fight over credit wasn’t theoretical for Nawfal. He replied that his account “always uses the video reshare option. ” but “it doesn’t work for longer tweets.” That reply. too. attracted a community note. It said: “No he doesnt. Here are additional examples just from the last few hours. ” and it listed three other posts that the note said still did not provide credit. The note also labeled the behavior “Chronic content thief.”.
Behind the exchange is a business model tension that X is trying to resolve with product changes. Bier singled out how aggregators can monetize engagement by repackaging other people’s work quickly—often ahead of the original author getting recognized through the platform’s mechanisms.
Within the same thread. Bier’s message to creators who use reuploads was direct: “Please do not reupload the author’s video: use Quote or Video Reshare.” And for those suspected of repeatedly gaming the system. he made clear the financial consequence X has already applied—“reduced by 90% last cycle”—with an implied warning that further reductions may be limited.
In practice, X’s policy shift is now about matching money to authorship. Bier said X is identifying posts linked to the reuploading strategy and “allocating the impressions entirely to the creator,” aiming to stop revenue-share gaming before it spreads.
The result is a platform moment where attribution has become a live economic lever—played out not only in product rules, but in community notes under high-profile reposts like Nawfal’s, and in the immediate pushback from X leadership that tells users exactly what to click next time.
X Twitter creator revenue share Nikita Bier Mario Nawfal IBC Group content theft attribution programmatically reuploading revenue share program