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VCs and founders quietly reward inflated ARR claims

inflated ARR – A legal AI CEO sparked fresh outrage by calling out “dishonest” ARR reporting across AI startups—only for multiple founders and investors to describe a system where CARR and other “ARR” variants are sometimes used as public stand-ins for real, collected revenu

Last month, Scott Stevenson, co-founder and CEO of the legal AI startup Spellbook, posted on X to call what he described as a “huge scam” across AI startups: inflated revenue figures.

“The reason many AI startups are crushing revenue records is because they are using a dishonest metric. The biggest funds in the world are supporting this and misleading journalists for PR coverage,” Stevenson wrote.

His post hit a raw nerve inside the AI startup world. It drew more than 200 reshares and comments from high-profile investors and founders, and even some headlines.

Jack Newton, co-founder and CEO of the legal startup Clio, said the post did real work by putting attention back on behavior he framed as “bad behavior on the part of some companies.” He added that it also helped, pointing to an explanatory post from YC’s Garry Tan about proper revenue metrics.

To test Stevenson’s claim that ARR inflation is widespread, TechCrunch spoke with more than a dozen founders, investors, and startup finance professionals about whether the practice matches the size of the accusation.

Many of those interviewed—speaking on the condition of anonymity—confirmed that fudged ARR in public declarations is common, and that in many cases, investors are aware of the exaggerations.

ARR CARR annual recurring revenue AI startups venture capital startup metrics revenue misrepresentation Clio Spellbook Celesta Capital General Catalyst Bessemer Venture Partners YC Garry Tan

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