Bethenny Frankel Calls $7 Cream Better Than La Mer

Bethenny Frankel took to Instagram to praise De La Cruz Vitamin E Cream for $7, describing it as “magic” after a facial left her skin red—and comparing its feel to La Mer, the luxury moisturizer that typically costs hundreds.

Bethenny Frankel didn’t just post another skincare tip—she sparked a full-on luxury-vs-drugstore moment with a $7 cream.

On Instagram, the Real Housewives alum and Skinnygirl founder shared that after getting a facial and noticing some redness, she applied De La Cruz Vitamin E Cream. Her reaction was immediate and unfiltered: she called it “magic,” saying, “So healing, so hydrating.”

Frankel also made the comparison that stopped scrolls. She told her followers that the cream felt lighter and less sticky than La Mer, adding, “It really feels a little bit lighter, less stickier than La Mer. I’m in love with this cream.”

The product at the center of her praise is De La Cruz Vitamin E Cream, a drugstore staple she described as something that’s “quietly sitting on shelves while buzzy brands steal the spotlight.” She noted it’s available on Amazon.

She’s not new to being blunt online about beauty products. Frankel is known for sharing straightforward takes on what’s actually worth it—especially when it comes to expensive formulas that don’t live up to the hype. So when she puts her name behind an affordable jar, it carries weight with her audience.

Beyond Frankel’s endorsement, shoppers point to the ingredient list as part of the appeal. The cream includes vitamin E, described as antioxidant-rich and linked to making skin softer and looking brighter. It also features avocado oil. almond oil. shea butter. and aloe vera. giving the formula a richer texture without feeling heavy.

Multiple Amazon reviewers say the cream helps with everyday skin concerns, including hydrating dry patches and calming tightness after cleansing. Some users also mention it helps with scarring and stretch marks.

One reviewer wrote, “Been using this for years,” adding that using even a small amount keeps their face “smooth and soft.” Another said, “It helps clear up my acne scars a bit when I get breakouts,” and they also use it on razor bumps with some Vitamin E oil from the same brand.

Others broaden the use beyond the face. A customer said that while their friend applies it on her neck and face. they’ve found it helps with dry feet too—writing. “My feet aren’t horribly dry or cracked. but I do get parched. rough spots.” They added a simple routine: apply the cream for 3 nights and put on socks so you can “rub the dead skin off like magic.”.

Frankel’s La Mer comparison is what gives the endorsement its extra punch. La Mer has long been seen as a gold standard for splurge-worthy moisturizers. and the idea that a drugstore cream feels similar—or better—lands like a direct challenge to the usual price tag logic. Even some commenters have echoed that they’ve been using the exact cream “since their teens.”.

For anyone eyeing a La Mer jar but hesitating at the price. Frankel’s post offered a different kind of permission: skip the splurge and try the $7 alternative first. And with Frankel calling De La Cruz “magic. ” her followers now have one more reason to believe the hype might be hiding in plain sight.

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