7-Eleven $1 – 7-Eleven’s $1 Slurpee Happy Hour runs weekdays 3–6 pm until Aug. 25 for loyalty members ahead of Slurpee Day on July 11.
Warm weather often comes with a familiar kind of marketing: more cold drinks. more limited-time deals. and more reasons to visit convenience stores between errands.. This summer. 7-Eleven is leaning into that playbook with discounted Slurpees. loyalty rewards. and a schedule shoppers can plan around—especially if they want the chain’s $1 deal.
At the center of the promotion is the “Slurpee Drink Happy Hour,” which offers large Slurpees for $1. The program is tied directly to 7-Eleven’s loyalty ecosystems, with access limited to customers enrolled in the 7Rewards and Speedy Rewards programs.
The timing matters. The Happy Hour runs at select 7-Eleven, Speedway, and Stripes locations on weekdays from 3 to 6 pm, extending through Aug. 25. Those dates and hours are designed to capture afternoon foot traffic, building demand before the company’s annual Slurpee Day event.
Slurpee Day itself lands on July 11. or 7/11. a date 7-Eleven has used for years as its flagship moment for the frozen drink.. The chain introduced the Slurpee in 1966. and it continues to position the product as one of its signature “hero” offerings—available in a frozen. colorful form that has helped it become a recurring summer staple.
For shoppers who are not yet in the loyalty programs. the path to the discount is straightforward: customers can download the 7-Eleven or Speedway apps and register for 7Rewards or Speedy Rewards for free.. That registration step is important for anyone hoping to participate in the $1 Happy Hour. since the promotion is not open to non-members.
Beyond the $1 deal, 7-Eleven is expanding its Slurpee-season lineup with additional offers leading up to Slurpee Day. An exclusive Arizona Iced Tea Blue Raspberry slurpee is set to be available during the warm season, giving customers a new flavor option as summer temperatures rise.
Price-focused bundles are also part of the plan. For 99 cents, customers can purchase Arizona tea or juice, while loyalty members can pick up Big Gulp for 59 cents—another incentive aimed at increasing store visits during the same period.
On top of in-store drink pricing, the company is also bringing back the “Slurpee Truck” for a nationwide sweepstakes. Starting June 24, rewards members can enter for a chance to visit the Slurpee Truck by playing games inside the 7-Eleven app or by purchasing participating products in-store.
Eligibility rules are set with specific constraints: residents in the US who are at least 16 years old can enter the contest.. The contest framework reinforces the broader strategy behind the summer rollout—using digital engagement and in-store purchases to keep loyalty members active well beyond the single day event.
What these promotions share is a clear commercial logic.. By concentrating the most compelling discount window to weekdays between 3 and 6 pm—and limiting access to loyalty members—7-Eleven is encouraging shoppers to organize routine visits around a consistent time slot. while also pushing broader app registration ahead of July 11.
Taken together. the Happy Hour schedule. the flavor and 99-cent add-ons. and the Slurpee Truck contest all point to a coordinated effort to turn summer spending into a multi-week campaign.. For consumers. the key is simple: join the loyalty program if you want the $1 Slurpee. then line up store visits during the specified afternoon hours through Aug.. 25—before Slurpee Day arrives.
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